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Client
Bright's Organic Coffee (personal project | concept brand)
ROLE/SCOPE
Branding + Identity/ Logo Design/ Graphic Design/ Illustration
ChallengE - 1 Day Project
To design the branding, packaging and tasting card template for a new organic coffee roastery, specialising in light roasts ideal for filter.
outcome
The logo illustrations were based on the coffee plant flower, to reflect the company's specialisation of lighter roast coffees which are associated with floral, and bright tasting profiles.
As a premium, organic brand, the visual identity was designed to be sleek, minimalist and elegant.
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