CHIAFULLL
Brand identity, packaging and marketing for a concept breakfast cup company.
The CLIENT
Chiafulll (concept)
The ROLE
Design Lead | Freelance
The Services
Brand strategy • Naming • Creative direction • Illustration • Packaging • Copywriting • Marketing campaign
THE Challenge
Create a distinctive brand for a new grab-and-go chia breakfast range. The identity needed to stand out in a crowded supermarket environment while communicating healthy convenience without feeling clinical or generic. The brand also needed the flexibility to extend seamlessly across packaging, social content and marketing campaigns.
THE RESULT
A playful, colourful brand identity with a focus on typography, playing off the three L's in Chiafulll to build a bold aesthetic with repeating words. I created strong visual brand codes with the smile unit which I built into a roundel which adds to the punchy and energising visuals as well as subtly referencing the sun.
Chiafulll’s brand system was designed to do more than look good on a pack. I created a set of repeatable visual rules built around typography, word repetition, and a distinctive smile motif, giving the brand a strong and scalable visual language. That structure allowed the identity to stretch across packaging, social, illustration, and campaign graphics without losing its personality.
