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CHIAFULLL
Brand identity and packaging for a
concept breakfast cup company.
CLIENT
Chiafulll (concept)
ROLE
Design Lead (freelance)
Services
Creative direction, branding, strategy, illustration, copywriting, OOH campaign design, digital assets.
THE BRIEF
Create the name, visual identity, branding, and packaging for a new pre-packaged chia seed breakfast bowl brand. Making mornings easy and healthy with grab-and-go breakfasts.
THE RESULT
A playful, colourful brand identity with a focus on typography, playing off the three L's in Chiafulll to build a bold aesthetic with repeating words. I created strong visual brand codes with the smile unit which I built into a roundel which adds to the punchy and energising visuals as well as subtly referencing the sun.
Chiafulll’s brand system was designed to do more than look good on a pack. I created a set of repeatable visual rules built around typography, word repetition, and a distinctive smile motif, giving the brand a strong and scalable visual language. That structure allowed the identity to stretch across packaging, social, illustration, and campaign graphics without losing its personality.
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