THE RESULT

I developed a flexible visual identity system for Lungo e Corto that brought together traditional pasta-brand cues with a more modern, graphic point of view. The hand-lettered logotype gives the brand warmth and a nod to heritage, while bold typography, a restrained colour palette, and illustrative and embossed packaging elements create a clearer, more contemporary shelf presence. The result is a brand system that feels handmade and characterful, but still structured enough to work consistently across packaging and wider brand touchpoints.