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Client
Lungo e Corto (personal project | concept brand)
ROLE/SCOPE
Branding + Identity/ Logo Design/ Graphic
Design/ Illustration/ Packaging Design
ChallengE - 1 Day Project
To design the branding and packaging for a new handmade pasta company, branching out to supermarkets with a range of dried pastas.
outcome
The idea with this project was to contrast the typical pasta brands on our supermarket shelves that are often so stuffy and over crowded with information and messaging.
The hand-lettered logotype is a nod to the more traditional Italian pasta branding, but is set against a bold typeface to and graphic illustrations to create a modern, contemporary feel.
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