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Client
Concept brand (personal project)
ROLE/SCOPE
Creative Direction/ Illustration/ Branding + Identity
Challenge
To design the branding and visual identity for a new local
coffee bar that specialises in house-made plant milks formulated specifically for coffee. The branding suite needed
to include a logotype, logo icon, packaging design for consumables & product.
outcome
The wordmark and icon were designed to reflect both the coffee and the milk components of this brand. The logotype has elements of the coffee bean, but still retains a fluid character. The brand illustration represents Able herself to draw on that human connection to the company and operate as the brand mascot. The primary colour of teal green represents plants, nature, the eco consciousness of the brand. The secondary colour of burnt orange nods to the coffee element and the oatmeal speaks to the milk itself. The end result was a clean and deliberate brand that is approachable, grounded and intriguing.
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