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Client
Lotto New Zealand
ROLE/SCOPE
Creative Direction, Graphic Design, Project Management
(in-house)
BRIEF
On-going work - point of sale and out of home consumer advertising.
outcome
POS suites of multiple assets displayed at over 1,200 retail outlets throughout Aotearoa to promote and advertise various campaigns and tickets. Adhering to strict brand guidelines as well as legal restrictions and standards set by the Advertising Standards Authority relating to the gambling industry to minimise harm.
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