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Client
Lotto New Zealand  |  Instant Kiwi

ROLE/SCOPE
Creative Direction, Graphic Design, Illustration 
(in-house)

outcome
POS suites of multiple assets displayed at over 1,200 retail outlets across Aotearoa to promote and advertise various campaigns and tickets. Adhering to strict brand guidelines as well as legal restrictions and standards set by the Advertising Standards Authority relating to the gambling industry to minimise harm. 
IK scratch cards released for high profile campaigns like Father's Day 2024.

BRIEF
Ongoing work  - printed POS and OOH advertising creative. Instant Kiwi scratch cards for hero campaigns.
 

Art DirecTOR Gina Rich

Creative Direction | Design Katie Munro

CopyWriter Ed Knowles

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