Lotto NZ
Selected works of POS campaigns and products sold and displayed at over 1,200 retail outlets across Aotearoa New Zealand.
INSTANT KIWI x TVNZ
Hyundai Country Calendar
An iconic Kiwi crossover for the 60th anniversary of NZ's longest running tv show.
The CLIENT
Lotto NZ | Instant Kiwi
The Partner
TVNZ | Hyundai Country Calendar
The ROLE
Design Lead | In-house
The Services
Creative direction • Graphic design • Product design • Illustration • Print production
THE Challenge
Design the Instant Kiwi ticket in partnership with TVNZ's Hyundai Country Calendar, to celebrate their 60th anniversary.
As New Zealand's most watched and longest-running tv show, Country Calendar is a national treasure in Aotearoa - a Sunday evening ritual for many households. Designing a co-branded Instant Kiwi ticket to celebrate its anniversary meant upholding a 60 year legacy.
THE Approach
Rather than going down the fast and easy route of reaching for stock imagery, I developed a suite of custom hand-drawn icons celebrating Aotearoa's agricultural and rural industries. Each icon was drawn from scratch, giving the ticket a warmth and playful authenticity that reflects Country Calendar's wholesome identity.
THE Result
While on promotion alone, the ticket sold over 220,000 units generating nearly NZD$1.1 million - smashing sales targets by 25%, as well as exceeding stretch targets by 13%.
Currently still on sale.
Powerball Christmas 2025
Campaign design for the highest-grossing period of the year.
The CLIENT
Lotto NZ | Powerball
The ROLE
Design Lead | In-house
The Services
Creative direction • OOH campaign design • Graphic design • Illustration • Artworking • Print production
THE Challenge
Design the campaign for Lotto Powerball's hero Christmas Triple Dip promotion, the highest-grossing period of the year.
THE Approach
A fresh take on the Kiwi Christmas icon, the pohutakawa flower. As this campaigns runs over the festive into the new year, I wanted to ensure the campaign would stay relevant for the full 5 weeks. So I developed a vector illustration of the pohutakawa flower that's instantly recognisable as Christmas but that also plays on fireworks for the New Year period.
INSTANT KIWI x Toyota FATHER'S DAY 2024
Full end-to-end project, from product design to integrated marketing campaign.
The CLIENT
Lotto NZ | Instant Kiwi
The ROLE
Design Lead | In-house
The Services
Creative direction • Product design • Iconography • Print production • Campaign design • Artworking
THE Challenge
A full end-to-end project - create the 2024 Father's Day hero Instant Kiwi ticket in partnership with Toyota and develop the multi-channel advertising campaign.
THE Approach
The creative direction for this one was all about texture and scale. I wanted the ticket and campaign to feel gritty and physical - rugged landscapes, earthy tones, the kind of imagery that makes you feel like you're already out on the road. The Toyota Hilux deserved more than a clean product shot, it needed an environment worthy of it.
Big, bold 3D typography did the heavy lifting across the campaign - loud enough to stop someone in their tracks at a bus stop, punchy enough to work across digital and instore. Designed to be flexible across multiple channels and specs, from extreme landscape and portrait, and still keep the same impact.
THE Result
The product and campaign resulted in the highest grossing Father’s Day period since 2018, grossing over $10.5 million in ticket sales, returning $2.6 million in community funding.
