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Client
Lotto New Zealand | Powerball | Instant Kiwi
ROLE | SCOPE
In-house | Art Direction, Graphic Design, Illustration, Print Design, Print Tech
BRIEF
Ongoing work - print design for product, POS and
OOH advertising creative across all Lotto NZ's brands.
outcome
POS suites of multiple assets displayed at over 1,200 retail outlets across Aotearoa to promote and advertise various campaigns and tickets. Adhering to strict brand guidelines as well as legal restrictions and standards set by the Advertising Standards Authority relating to the gambling industry to minimise harm.
IK scratch cards released for high profile campaigns like Father's Day and Christmas.
ART Direction | Design Katie Munro
CREATIVE DirecTOR Gina Rich
CopyWriter Ed Knowles
BRIEF Design the Instant Kiwi ticket in partnership with TVNZ's Hyundai Country Calendar, to celebrate their 60th anniversary.
BRIEF Create the campaign for Lotto Powerball's hero Christmas Triple Dip promotion, the highest grossing period of the year.
BRIEF Design the Summer campaign for Instant Kiwi, featuring the two tickets Fush'n Chups and Ca$h of The Day.
BRIEF Create the POS campaign to promote the Instant Kiwi ticket Mega Million.
BRIEF A complete end-to-end project - create the Father's Day 2024 Instant Kiwi ticket, as well as the advertising campaign.
BRIEF Create the overarching campaign for Instant Kiwi's Christmas, the biggest promotional period of the year. This year, focusing on 'gifting'.
BRIEF Create the POS campaign to promote the Instant Kiwi ticket Millionaire Riches.
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