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ROLE/SCOPE
Creative Direction, Graphic Design, Illustration (in-house)
outcome
POS suites of multiple assets displayed at over 1,200 retail outlets across Aotearoa to promote and advertise various campaigns and tickets. Adhering to strict brand guidelines as well as legal restrictions and standards set by the Advertising Standards Authority relating to the gambling industry to minimise harm.
IK scratch cards released for high profile campaigns like Father's Day and Christmas..
BRIEF
Ongoing work - printed POS and OOH advertising creative. Instant Kiwi scratch cards for hero campaigns.
ART Direction | Design Katie Munro
CREATIVE DirecTOR Gina Rich
CopyWriter Ed Knowles
Client
Lotto New Zealand | Instant Kiwi
BRIEF Create the POS campaign to promote the Instant Kiwi ticket Mega Million.
BRIEF Create the POS campaign to promote the Instant Kiwi ticket Millionaire Riches.
BRIEF A complete end-to-end project - create the Father's Day 2024 Instant Kiwi ticket, as well as the advertising campaign.
BRIEF Create the overarching campaign for Instant Kiwi's Christmas, the biggest promotional period of the year. This year, focusing on 'gifting'.
BRIEF Create the campaign for Lotto Powerball's hero Christmas Triple Dip promotion, the highest grossing period of the year.
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