outcome
The result of the corporate reporting redesign was clean and modern, reducing previous creative and decorative elements for a fresher look which played into our 5 year strategy and vision. This helped us lay out a strong visual frameworks to communicate some significant proposals and transformations to both our Minister and Government, as well as our customer base, resulting in better comprehension of our messaging.
Respectively, our retail newsletter, Jackpot, was an opportunity for us to be more dynamic and playful, relaying more B2B content for our invaluable network of 1,200 retailers who act as the public face of Lotto NZ. As a more collaborative and relatable publication, my aim was to create something fun and energetic congruent with our brand's spirit.