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Client
Lotto New Zealand
ROLE/SCOPE
Creative Direction, Graphic Design, campaign rollout
(in-house | collab,)
BRIEF
Create the campaign branding for Lotto NZ's partnership with the New Zealand Team for the 2024 Olympic Games. Design the visual direction for the activation promotion, a trip for two to the Paris, and develop this across the brand assets for the duration of the games.
outcome
A chic and premium campaign brand, utilising the Louvre Museum imagery to ground ourselves in Paris and connect with the overarching Lotto NZ brand triangles. The fern motifs connect us to our grassroots-to-world-stage sports funding and also to the iconic Olympic award laurels. The campaign launch weekend received the highest number of entries for a free-to-enter campaign.
Creative DirecTOR Gina Rich
ART Direction | Design Katie Munro
Motion Design Leon Austin
CopyWriter Ed Knowles













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