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Client
Various | Concept re-branding (personal projects)
ROLE/SCOPE
Branding + Identity/ Logo Design/ Illustration/ Packaging
ChallengE
Rebranding some of my favourite food and beverage products from here in Aotearoa. Self-directed personal projects to keep the creative muscles exercised.
COMPANY
The Homegrown Juice Company Ltd.
ChallengE
Refresh the visual identity and packaging design -
create a more vibrant and joyful brand that heroes the pure ingredients.
outcome
A custom illustration suite for each juice, focusing on simple, bold, geometric designs and utilising the classic fruit sticker shape as a brand icon and housing capsule. The logo is an evolution of the current mark, but cleaner, fresher and more purposeful. An energetic, more joyful visual identity that modernises and awakens the brand.
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