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THE HOMEGROWN JUICE CO.
A concept brand refresh for one of NZ's
most recognisable juice companies.
CLIENT
Personal project
ROLE
Design Lead (personal project)
Services
Creative direction, branding, illustration.
THE BRIEF
Refresh the visual identity and packaging design to create a more vibrant and joyful brand that heroes the pure ingredients.
THE RESULT
A custom illustration suite for each juice, focusing on simple, bold, geometric designs and utilising the classic fruit sticker shape as a brand icon and housing capsule. The logo is an evolution of the current mark, but cleaner, fresher and more purposeful. An energetic, more joyful visual identity that modernises and awakens the brand.
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