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Client
Trade Me
ROLE/SCOPE
Graphic Design (in-house)
Challenge
To create a number of in-app promotional marketing assets in line with the 2020 Christmas advertising campaign, 'One of a Kindness'.
outcome
Coming in half way through the execution of this campaign, I had to hit the ground running to help the team to deliver on tight pre-Christmas deadlines. With the creative direction already determined, my role was to quickly get up to speed in order to match the design and brand identity to create cohesive marketing collateral as part of a wider collection. These assets were used across Instagram and Facebook as well as the Trade Me app and website landing pages.
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